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Italian clothing and footwear manufacturers trade policy with wholesale buyers (shops, and boutique owners)

Nowadays, Italian fashionproducing companies in the apparel and allied industries are divided into two primary categories of manufacturers which adopt two different strategies of trade with customers. It does not matter if the client is a reseller, single-brand seller (owned or under a franchising agreement) or multi-brand. The first category – companies which follow the “Made to Order” business strategy and the second –companies that use “Fast fashion” production and selling method. All these manufacturers produce two ranges a year;for the selling seasons spring/summer and autumn/winter.